BYD Expands Presence in South America with Shark and Song Pro Launches
BYD has launched the Shark hybrid pickup in Brazil and the Song Pro plug-in hybrid SUV in Paraguay as part of its expansion strategy in South America. The Shark features advanced hybrid technology and impressive power, while the Song Pro offers an affordable option for families in Paraguay, showcasing BYD’s commitment to increasing the adoption of hybrid vehicles in the region.
BYD, a leading global manufacturer of new energy vehicles, has recently expanded its footprint in South America with the launch of two significant models: the Shark in Brazil and the Song Pro in Paraguay. On October 19th, the BYD Shark was introduced in Brazil as the first hybrid pickup in the market, an event that attracted over 1,000 attendees in Goiânia. This model utilizes the DMO Super Hybrid Off-road Platform, which combines impressive off-road functionality with energy efficiency. Notably, it houses the advanced Blade Battery integrated into a high-strength steel chassis, ensuring safety and robust performance. With a combined output of 437 horsepower from its EHS hybrid system and turbo engine, the Shark can accelerate from 0 to 100 km/h in merely 5.7 seconds, establishing itself as Brazil’s most powerful pickup. In Paraguay, BYD opted to launch the Song Pro, which is a groundbreaking vehicle equipped with BYD’s Super Hybrid DM-i technology. This model is presented as an affordable plug-in hybrid SUV, catering to the needs of Paraguayan families. The launch event showcased the vehicle’s long-range capabilities, which include a 100 km pure electric range and 1,030 km combined range with low fuel consumption metrics. The design and features of the Song Pro, inspired by BYD’s Dragon Face aesthetics, highlighted its sporty and sophisticated appeal, promising a unique driving experience.
The automotive industry is witnessing a significant shift towards electrification, with companies like BYD leading the charge in the hybrid vehicle segment. BYD has positioned itself as a formidable competitor to other electric vehicle manufacturers by continuously innovating and expanding its product offerings. The introduction of plug-in hybrids like the Shark and Song Pro marks a strategic move to cater to emerging markets in South America where the acceptance of electric vehicles is on the rise. This expansion reflects the growing interest in sustainable transportation options and the potential for hybrid models to ease consumers into the electric vehicle market.
In conclusion, BYD’s recent launches in Brazil and Paraguay exemplify the company’s commitment to expanding its electric vehicle portfolio in South America. The Shark’s introduction as a powerful hybrid pickup and the Song Pro as a competitively priced plug-in hybrid SUV illustrate BYD’s strategy to appeal to diverse consumer needs while offering advanced technology and environmentally friendly options. As the electric vehicle market continues to grow, BYD’s momentum positions it as a key player in the automotive landscape.
Original Source: cleantechnica.com
