Oasis Expands 2025 Reunion Tour to Include Latin America
Oasis has expanded its 2025 reunion tour by adding five shows in Latin America, including concerts in Argentina, Brazil, and Chile. This decision follows a positive global response to their tour plans. A fan presale is currently available, with general sales starting soon. The tour aims to address ticketing challenges while capitalizing on the growing Latin music market, evidenced by recent spikes in their album sales.
Oasis is set to expand its 2025 reunion tour with the addition of five shows across Latin America, a move prompted by a significant global reaction to their earlier touring announcements. The band will perform two shows at the Estadio River Plate in Buenos Aires, Argentina, and one show at the Estadio Nacional in Santiago, Chile, along with two performances at the Estadio Morumbi in São Paulo, Brazil, all scheduled for November. This development follows a series of concerts in Australia during the earlier part of the month. A presale for fans has been launched, available through the official Oasis website, oasisnet.com. This presale opportunity is open until Wednesday, November 6, at 11 a.m. local time, with general ticket sales commencing on November 13. The announcement released on November 5 highlighted that these new Latin American dates were a direct response to the overwhelming interest generated by the band’s reunion tour announcement. Despite strong ticket sales in regions like the UK, Ireland, and North America, the tour has faced challenges. The introduction of dynamic pricing by Ticketmaster for UK ticket sales resulted in price surges that more than doubled for some tickets, leading to backlash from fans. Consequently, an investigation into dynamic pricing practices is being conducted by the UK’s Competition and Markets Authority. Oasis has subsequently promised that dynamic pricing will not be applied to North American ticket sales. Michael Rapino, the CEO of Live Nation, which is co-producing the Latin American section of the tour, noted the significant challenges posed by modern ticketing, stating that their systems are inundated with bots attempting to purchase tickets at scale, creating a difficult environment for genuine fans. Additionally, to combat ticket scalping, Oasis’ management plans to cancel over 50,000 tickets for their UK reunion shows that have surfaced on unauthorized reselling platforms. With the latest additions, Oasis’ reunion tour has expanded from a modest series of UK performances to an extensive tour schedule encompassing 38 shows across nine countries over four months. Interestingly, the Latin American leg of the tour has been prioritized and scheduled before any concerts in Western Europe (with the exception of the UK and Ireland) or East Asia, illustrating the growing influence of the Latin American music market. The IFPI’s Global Music Report for 2023 indicates that recorded music revenues in Latin America have seen a continuous increase, with a notable growth rate of 19.4% last year, marking 14 years of consecutive growth. The keen engagement of Latin American music fans is underscored by the rapid market dynamics, with Mexico recognized as the leading streaming market for numerous Latin artists and also ranking among the top five streaming regions for international talents like Billie Eilish and The Weeknd. In a strategic move to assert its presence in this flourishing market, Live Nation acquired a majority stake in OCESA Entretenimiento, the largest concert promoter in Latin America, in 2021. Live Nation has further consolidated its position by obtaining majority control of Páramo Presenta, a notable Colombian music promoter. Following the announcement of their tour, various Oasis albums have surged back into the charts, including the anniversary edition of the iconic “Definitely Maybe,” which achieved the No. 1 position on the UK album charts. Additionally, the compilation “Time Flies” reached No. 3, and “(What’s The Story) Morning Glory?” attained No. 4 status.
The resurgence of Oasis and their reunion tour marks a significant cultural phenomenon in the music world. Initially announced as a few concerts within the UK, the plan has evolved into an extensive global tour due to unprecedented fan response. This tour not only reflects the band’s enduring popularity but also highlights the shifting dynamics of the music industry, particularly the growing market in Latin America. This area has seen substantial growth in recorded music revenues, escalating the demand for concerts and live music events.
In summary, Oasis’ 2025 reunion tour has emerged as a substantial international undertaking, now encompassing dates in Latin America due to overwhelming fan demand. The band’s proactive measures against ticket scalping and dynamic pricing underscore their commitment to their fan base amidst challenges in ticket sales. As the music industry adapts to evolving markets, Oasis’ strategic focus on Latin American venues showcases the region’s growing influence within the global music scene. With a revival of their albums in the charts, the band’s legacy continues to thrive.
Original Source: www.musicbusinessworldwide.com
