Fiji’s Textile Council to Represent at Australia International Sourcing Fair
The TCF Council of Fiji is sending representatives to the Australia International Sourcing Fair this month, marking Fiji’s return after COVID-19. The council highlights Fiji’s role as a sourcing hub for Australia and New Zealand, supported by the ‘Make it in Fiji’ initiative. Confirmed participants include Danam (Fiji) Pte Ltd, Nagsun Apparel Fiji Ltd, and United Apparel (Fiji) Pte Ltd, with the event scheduled from November 19-21 at the Melbourne Exhibition Centre.
The Textile Clothing and Footwear Council of Fiji (TCF Council) will be sending representatives to the Australia International Sourcing Fair (AISF), marking Fiji’s return to this significant exhibition following the COVID-19 pandemic. The council emphasized that Fiji serves as a vital regional sourcing hub for Australia, New Zealand, and the Pacific Islands. The ‘Make it in Fiji’ initiative, launched over a decade ago with support from AusAID, has revitalized the local industry, allowing Fiji to produce renowned brands for markets in America, Australia, New Zealand, and Europe. Fiji differentiates itself from larger competitors such as China, Bangladesh, India, and Vietnam by focusing on flexibility, quality, and smaller production runs. The industry is recognized for its exceptional products and a proactive, responsible business approach. Furthermore, the ability of Fijian manufacturers to accommodate shorter, customized production runs, coupled with English-speaking operations, contributes to a premier customer service experience, often characterized by the renowned “Fiji smile.” Confirmed participants for the AISF include Danam (Fiji) Pte Ltd, Nagsun Apparel Fiji Ltd, and United Apparel (Fiji) Pte Ltd. The event is set to take place at the Melbourne Exhibition Centre in South Bank, Victoria, from November 19 to 21.
The participation of the TCF Council at the AISF highlights Fiji’s strategic importance as a sourcing hub in the Asia-Pacific region, particularly for Australia and New Zealand. The ‘Make it in Fiji’ campaign is a testament to the resilience and adaptability of the local textile and apparel sector, which has successfully navigated challenges to compete internationally. By positioning itself as a niche player focusing on quality and service, Fiji aims to attract global buyers looking for customized solutions.
In conclusion, the TCF Council’s decision to participate in the AISF reflects Fiji’s commitment to re-establishing its presence in the international market. This endeavor not only underscores Fiji’s role as a regional leader in textile and apparel manufacturing but also showcases the island’s competitive advantages in quality, flexibility, and customer service. The upcoming event promises to strengthen Fiji’s trade relationships and highlight its unique offerings in the global marketplace.
Original Source: www.fijitimes.com.fj
