Retailers Voice Concerns Over November Sales Impact on Consumer Behavior
November sales events in Jordan, particularly White Friday, have stirred considerable concern among retailers regarding their sustainability and impact on consumer behavior. Despite providing a temporary uplift in sales, these events foster a reliance on discounts that may disrupt traditional retail cycles and compromise long-term profitability, especially for smaller businesses.
Retailers in Jordan are increasingly raising concerns regarding the impact of November sales, notably events like White Friday, on consumer behavior and the economy. While these sales can yield short-term benefits by boosting customer traffic and spending, they also foster a reliance on discounts, complicating the retail cycle across various sectors. Eyad Samara, an employee at an Amman furniture store, expressed that although sales might surge during November, a subsequent decline in sales often lasts for weeks, highlighting a troubling trend. Baraa Awad, a marketing expert, noted a significant over 30% increase in online sales for many retailers since the month began, indicating a marked change in how consumers engage with the market during sale periods. However, the long-term consequences are a growing concern, as stated by Mohammad Marwan, a fashion retailer, who pointed out that such discounting strategies undermine profitability. Despite enjoying a staggering rise in sales of 40-50% recently, the rising operational costs mean that the anticipated profit margins are not being realized, particularly affecting smaller businesses.
In recent years, November sales events have gained immense popularity within the retail sector of Jordan, particularly with the advent of White Friday discounts. These events have not only stimulated immediate consumer spending but have also instigated fundamental shifts in how consumers approach purchases, increasingly viewing them as tied to discount periods. Retailers are grappling with these changes, questioning the sustainability and implications of a sales-driven buying culture that may jeopardize their long-term viability.
In conclusion, while the November sales in Jordan present immediate opportunities for increased consumer spending and retailer engagement, they simultaneously signal a shift towards dependency on discounting that could jeopardize the health of the retail industry. Stakeholders are urged to reconsider their strategies to ensure lasting profitability while balancing the effects of changing consumer behavior.
Original Source: jordantimes.com
