NBC News Now Expands Streaming Service to Mexico and Brazil

NBC News Now is expanding its streaming service to Mexico and Brazil, targeting key Latin American markets. The platform prioritizes hard news over commentary, providing popular shows without additional fees for Samsung users. Following record viewership during the recent election, NBC News Now is well-positioned to capture the growing online news audience in the region.

NBC News Now, the 24/7 streaming platform of NBC News, is set to launch in Mexico and Brazil, marking its expansion into prominent Latin American markets. Since its inception in 2019, the platform has successfully broadened its reach across multiple European nations, including the United Kingdom, Germany, and Spain. NBC News Now prioritizes hard news and breaking stories, avoiding opinion-based programming, and will be available at no additional cost to Samsung users in the new markets. This service will feature a diverse array of programs, including popular shows such as “Meet the Press Now” and “NBC Nightly News with Lester Holt.”

The expansion follows a notable surge in viewership for NBC News Now, which experienced record-breaking numbers during the third quarter of the year and a particularly successful Election Day. On that day, the service accumulated over 100 million views, achieving its highest viewership to date, while its associated website delivered unparalleled live coverage and results. This development is indicative of NBC News Now’s growing prominence in the digital news landscape, which has attracted attention amid shifts in news consumption trends.

Research from Statista indicates that over 50% of internet users in Brazil engage with news online, compelling traditional media in Mexico to evolve as audiences increasingly turn to the internet for news. Major television players, including Televisa and TV Azteca, still dominate the local media landscape, but there is a clear movement towards digital platforms. This trend reflects a broader shift in Latin America towards online news consumption, driven largely by social media and improved internet accessibility.

The launch of NBC News Now in Latin America signifies a critical step in the digital expansion strategy of NBC News. Since its launch in 2019, NBC News Now has positioned itself as a prominent player in the digital news space, aimed at providing continuous, high-quality journalism free from opinion-based distractions. This move comes at a time when news consumption patterns are shifting, particularly in Latin America, where internet-based news sources are gaining traction. The evolution of media consumption in this region, especially in Mexico and Brazil, is vital for news outlets looking to maintain relevance and reach younger audiences.

In summary, NBC News Now’s entry into the Latin American market highlights its mission to deliver quality journalism while taking advantage of the region’s growing preference for online news consumption. The platform’s impressive viewership and successful programming align with broader trends in digital media, as audiences increasingly seek immediate access to hard news and live coverage. As NBC News Now continues to expand its global footprint, it stands poised to adapt and succeed in the rapidly evolving media landscape.

Original Source: variety.com