Impact of Increased Prices for Egyptian Strawberries on Moroccan Exporters
Egyptian strawberry prices have doubled this season, which is being welcomed by Moroccan exporters. Ahmed Bouljid states that this price adjustment alleviates previous competitive pressures from Egypt. Although Moroccan strawberries are beginning to enter the market at good prices, Bouljid cautions that full market impact will not be clear until more volume is available. Quality improvements this season may bolster Moroccan pricing as well, but changes in planting timelines hinder immediate expansion opportunities.
This season, Egyptian strawberry growers have announced significant price hikes, doubling their costs compared to the previous year. This development is viewed positively by Moroccan exporters, who have historically struggled to compete with Egypt’s pricing. Ahmed Bouljid, a fresh produce exporter in Larache, expressed relief at Egypt’s price adjustments, suggesting that this change will alleviate competitive pressures on Moroccan growers, many of whom have shifted to cultivating blueberries and avocados due to harsh weather and declining profitability in strawberries.
Currently, the first Moroccan strawberry yields are entering the market, and while Bouljid anticipates favorable pricing, he insists that it is premature to assess how the market will respond to Egypt’s price increases until more volume is available. Bouljid emphasized that the quality of this year’s Moroccan strawberries is likely to be superior due to later planting coinciding with improved weather, which should aid in determining their market value.
Given the lengthy planting cycle, Moroccan producers are unable to quickly capitalize on the new competitive landscape, as the potential for expanding acreage this season has passed. Bouljid stated that any significant commercial opportunity may only arise in the following season, but acknowledged the current condition of fairer competition as a relief for local growers.
The strawberry market is a competitive sector, especially between Morocco and Egypt, where pricing strategies significantly influence the dynamics of production and export. Egyptian growers have consistently offered strawberries at lower prices, impacting Moroccan growers’ decision-making regarding crop choices and planting timelines. This year’s price increase by Egyptian farmers marks a critical shift that could reshape market dynamics. The quality of produce, weather conditions, and variations in competitive pricing are also pivotal factors affecting the strawberry supply from both regions.
In summary, the increase in Egyptian strawberry prices presents a beneficial scenario for Moroccan exporters, as it levels the competitive landscape in the market. While Moroccan growers are currently enjoying good yields, their ability to fully leverage this change is limited by planting cycles. Ultimately, the effects of this price adjustment will unfold over the season, and Moroccan producers may have to await the next growing cycle to fully realize any positive impacts.
Original Source: www.freshplaza.com
