Exploring Culture and Connection: Gus Franco’s Journey in Saudi Arabia
Spanish content creator Gus Franco relocated to Saudi Arabia in 2024, seeking to uncover the true culture of the Kingdom while countering prevalent stereotypes. His project, ‘Gus in Saudi,’ has attracted nearly 100 million views, inspiring interest in Saudi Arabia among global audiences. Franco’s experiences reflect a deep cultural appreciation and show his desire to contribute to the Kingdom’s narrative.
In early 2024, Spanish content creator Gus Franco relocated to Saudi Arabia, drawn by the allure of its rich cultural tapestry. Documenting his experiences through social media, he aimed to challenge widely held stereotypes about the Kingdom. His project, ‘Gus in Saudi,’ has garnered nearly 100 million views from a diverse audience, inspiring many to consider visiting or working in the country. Franco’s content is enriched by interactions with Saudi and international followers who guide him in uncovering the authentic spirit of the nation.
Franco noted the unique coexistence of tradition and modernity in Saudi Arabia, stating, “Saudi Arabia stands out for its unique blend of tradition and modernity, which coexist in fascinating ways.” He expressed his gratitude for the encouragement from Arab followers, whose constructive feedback has shaped his understanding of cultural nuances. This positive relationship has also inspired him to write a book reflecting his experiences in the Kingdom, evidencing his growing attachment to the country and its culture.
Franco’s journey began in a small town in Spain, spurred by his desire to explore diverse regions. His extensive travels and previous experiences in the UK and Belgium fostered his curiosity about the Middle East, particularly Saudi Arabia’s rich traditions alongside its rapid development driven by Vision 2030. He has embraced the structured rhythm of daily life in the Kingdom, characterized by social gatherings in designated areas and a vibrant culture that includes late-night meals and desert picnics.
The historical connection between Spain and Saudi Arabia, marked by shared cultural influences, resonates with Franco. He appreciates the family-centric values prevalent in both societies and draws parallels between the significance of coffee in both cultures. His informal learning of the Arabic language through local interactions has enhanced his appreciation of Saudi customs and expressions.
Franco acknowledged the mixed reactions to his content creation, particularly regarding maintaining a balance between his online persona and real life. He values the support of his family, especially his mother, who has continually encouraged him to stay grounded during his journey. As his contract in the Kingdom approaches its conclusion, Franco is contemplating his future, expressing a desire to continue contributing to Saudi Arabia’s narrative, whether by remaining in the country or staying connected from abroad.
This article highlights the experiences of Gus Franco, a Spanish content creator who relocated to Saudi Arabia in early 2024. His primary objective was to explore the authentic culture and traditions of the Kingdom while dispelling stereotypes prevalent in media representations. Franco’s project, titled ‘Gus in Saudi,’ aims to share his insights and has successfully reached a vast audience. The piece discusses his journey of cultural adaptation, interaction with local followers, and the impact of Saudi culture on his life and work.
Gus Franco’s narrative exemplifies the rich cultural exchange and personal transformation that can occur when immersing oneself in a new environment. His content creation project, ‘Gus in Saudi,’ not only challenges misconceptions about Saudi Arabia but also fosters connections between diverse cultures. As Franco continues to navigate his journey, he aspires to remain a bridge between Saudi traditions and the global audience, enriching both his life and the perceptions of others about the Kingdom.
Original Source: www.arabnews.com
