TVN Chile’s Strategy for Family Entertainment and Future Growth
Javier Goldschmied of TVN Chile discussed the channel’s commitment to unique programming during Content Americas. He highlighted the need to refresh hit shows like ‘Carmen Gloria’ and ‘Ahora Caigo’ for continued appeal. TVN Chile is also undertaking international collaborations and expanding its production capabilities to enhance its entertainment offerings and revenue streams.
During a recent discussion at Content Americas, Javier Goldschmied, the programming director of TVN Chile, highlighted the channel’s commitment to providing unique entertainment options. He emphasized the popularity of shows like “Carmen Gloria a tu servicio” and “Ahora Caigo,” which have firmly established themselves in the afternoon programming schedule. Goldschmied expressed the importance of refreshing these successful formats to maintain viewer interest and prevent stagnation. Therefore, TVN plans to introduce new sections and games in its existing programs for 2025.
Goldschmied articulated how their prime-time programming is regaining competitiveness, attributing this to the success of “Mi nombre es.” He noted that this show has significantly boosted the channel’s visibility during a period of previously low viewership. To ensure continued viewer engagement, the channel aims to diversify its content with special programming and celebrity appearances.
Additionally, TVN Chile is advancing its production capabilities through its newly launched production hub. This initiative includes the creation of the Brazilian version of “Ahora Caigo: Acerte ou Caia,” which is produced at TVN’s facilities and broadcast by Record TV. This collaboration enhances audiovisual ties between the two nations and contributes substantially to the channel’s revenue.
Furthermore, the channel has successfully launched an online platform for its Projects Area, which facilitates the submission of program ideas by both domestic and international producers. This move reflects TVN’s dedication to expanding its programming variety and engaging with diverse creative input.
TVN Chile has committed to enhancing its audience experience by focusing on innovative family entertainment formats. In 2024, the channel achieved significant success with shows designed to cater to broad audiences, positioning itself competitively in the Chilean broadcasting landscape. The strategic incorporation of both popular pre-existing formats and fresh production initiatives exemplifies TVN’s aim to maintain relevance in an evolving media environment.
In conclusion, TVN Chile, as articulated by Javier Goldschmied, is dedicated to continually evolving its programming to sustain viewer interest and experience growth. With a focus on refreshing successful formats and promoting collaboration in production, the channel seeks to fortify its position in the competitive entertainment landscape, particularly as it prepares for 2025.
Original Source: todotvnews.com
