Lastminute.com Expands Global Presence with UAE Joint Venture

Lastminute.com has officially launched a joint venture in the UAE with a flight-focused startup, now named lastminute.ae, to take advantage of the regional tourism growth. This initiative follows a similar partnership in Israel and comes amidst stiff competition from other travel platforms in the Middle East.

Lastminute.com is enhancing its international footprint by establishing a joint venture in the United Arab Emirates through an investment in a flight-focused startup, previously known as MenaStar, which has now been rebranded to lastminute.ae. This strategic partnership positions Lastminute.com to capitalize on the thriving tourism sector in the Middle East.

The United Arab Emirates represents a vibrant market for travel and tourism, significantly benefiting from a surge in visitor numbers. Following a successful launch of lastminute.co.il in Israel in 2021, this joint venture marks Lastminute.com’s second move into the Middle East. The regional growth presents both opportunities and challenges amid competition from established brands such as Booking.com and Expedia.

In conclusion, Lastminute.com’s partnership in the UAE is a crucial step in expanding its global presence and tapping into the burgeoning tourism market. With a strategic approach focusing on local market insights and partnerships, the company aims to position itself competitively in a rapidly evolving industry.

Original Source: skift.com