Coffee Berry Expands into Morocco, Enhancing MENA Coffee Market Presence
Coffee Berry has opened its first outlet in Morocco, aiming to tap into the growing specialty coffee market in Casablanca. Founded in 2016, the chain has expanded to over 220 locations worldwide, including recent entries into the MENA region. The Moroccan coffee shop industry continues to grow rapidly, with international brands significantly influencing its development.
Athens-based coffee chain Coffee Berry has launched its first outlet in Morocco, located in Casablanca. This addition comes at a time when international brands are increasingly establishing a presence in the Moroccan market. Coffee Berry aims to cater to the burgeoning specialty coffee market by offering a broad beverage selection, featuring nine single-origin coffees that reflect local preferences.
Founded in 2016, Coffee Berry has expanded significantly, now boasting over 220 locations worldwide. Of these, 129 are situated in Greece, while 87 are in Cyprus. As the third establishment in the MENA region, following launches in Egypt and Saudi Arabia, Morocco marks Coffee Berry’s sixth global market, which also includes a single outlet in Germany.
According to World Coffee Portal’s Project Cafe Middle East 2025 report, Morocco currently has over 160 branded coffee shops, ranking as the tenth largest market in the MENA region. The domestic market is primarily led by international chains, with a notable presence from US brands such as Starbucks and Dunkin’, further accelerating market growth within the past year.
The Moroccan coffee shop sector is rapidly evolving, expanding by 19% in the last 12 months. French bakery chain Paul and local brand Cafés Carrion are leading the market with 35 and 32 outlets, respectively. Additional international players such as Espressolab, Costa Coffee, and Boost Coffee have entered the Moroccan market, illustrating the competitive landscape.
In the past six months, Coffee Berry joins other renowned international brands like Le Pain Quotidien, Gong cha, and Krispy Kreme in establishing their presence in Morocco. World Coffee Portal forecasts continued growth in the Moroccan coffee shop market, expecting the number of outlets to rise significantly to 390 by the end of 2029, underscoring its potential.
The coffee market in Morocco is experiencing rapid growth, characterized by increasing competition from both international and local brands. With more than 160 branded coffee shops currently operating, the market is becoming increasingly diverse and attractive to foreign investors. The emergence of specialty coffee chains speaks to the shifting preferences of Moroccan consumers toward high-quality beverage options, setting the stage for further market expansion in the coming years.
In summary, Coffee Berry’s entry into Morocco marks an important milestone for the brand, reflecting the growing demand for specialty coffee in the MENA region. With the Moroccan coffee shop market poised for further growth, the competitive landscape continues to evolve as established international brands and new entrants alike vie for consumer attention. The future looks promising for coffee shop chains in Morocco, supported by robust consumer interest and increasing market share.
Original Source: www.worldcoffeeportal.com
