Businesses in Saudi Arabia Prepare for Ramadan: Increased Demand and New Offerings
As Ramadan approaches, various businesses in Saudi Arabia are preparing for increased consumer demand. Amazon has launched “Ramadan Boxes” for iftar essentials, while retail and e-commerce sectors report significant sales increases. Local food brands thrive with traditional dish orders, and hotels enhance their offerings with unique culinary experiences, demonstrating the month’s cultural and community significance.
In preparation for Ramadan, businesses throughout Saudi Arabia, encompassing various sectors such as food, e-commerce, and hospitality, are launching new product lines and marketing strategies. During this period, there is a notable surge in demand for essential items like rice and oil, as highlighted by Nausherwan Hafeez, Amazon’s country manager in Saudi Arabia.
Amazon has introduced its “Ramadan Boxes,” which comprise essential items for iftar. Customers have the option to purchase or donate these boxes, which will be delivered to local food banks, according to Hafeez. This initiative reflects the company’s commitment to supporting the community during this significant month.
The retail sector is witnessing a dramatic increase in sales, with Mohammed Majid from the Economy Saving Center reporting a 70 percent rise in demand leading up to Ramadan. The store has also expanded its product range to include various Ramadan-themed items, such as decorative lighting and local brands’ products.
E-commerce is thriving, as demonstrated by Saleha Ameen, who noted a 40 percent increase in online purchases of handmade items, including prayer mats and Qur’an stands. Customized prayer mats have become particularly popular, signifying the consumers’ desire for personalized offerings.
Local food brands like Soma are experiencing a spike in orders of traditional dishes, as founder Noura Abdullah indicated that Ramadan is their busiest month. The company utilizes innovative technology and data analytics to enhance production efficiency and manage the heightened demand while ensuring quality.
Goody Kitchen, part of a prominent Saudi food brand, has adjusted its outreach by publishing a Ramadan magazine featuring recipes and traditions. According to Noha Baik, the brand experience manager, the magazine aims to connect with consumers through the shared values of food and family.
Hotel establishments are also expanding their iftar offerings. Vipin Khattar, the general manager of The Ritz-Carlton Jeddah, remarked on enhancements made to their services, ensuring they reflect Ramadan’s values. The hotel employs data analytics and AI-driven tools to personalize guest experiences.
Monther Abou Alssil from Movenpick Hotel Tahlia Jeddah described their unique iftar menu infused with Italian cuisine, along with plans to host a charity event for individuals with special needs. This initiative emphasizes community engagement and reflects the spirit of generosity characteristic of Ramadan.
In conclusion, businesses across Saudi Arabia are strategically preparing for Ramadan by adapting their product offerings and marketing approaches to meet the increased consumer demand. This preparation encompasses various sectors, from retail to hospitality, emphasizing community support and traditional values through innovative solutions and enhanced customer experience. The collaborative efforts within these businesses highlight the significance of Ramadan both economically and socially.
Original Source: www.arabnews.com
