Saudi Businesses Prepare for Ramadan: Trends and Innovations in Retail and Hospitality
As Ramadan approaches, Saudi businesses across various sectors, including retail and hospitality, are adapting their strategies to meet increased consumer demands. With innovative products, enhanced customer experiences, and a focus on community support, companies like Amazon, local food brands, and hotels are preparing for the peak season of celebrations and generosity.
Businesses across Saudi Arabia are gearing up for Ramadan, a peak season that holds significant economic potential. Various sectors, including food and e-commerce, are introducing new products and marketing strategies to meet increased consumer demand. Notable developments include Amazon’s launch of Ramadan Boxes, featuring essential items for iftar, which customers can purchase or donate to food banks, according to Nausherwan Hafeez, the country manager for Amazon Saudi Arabia.
In the retail landscape, the Economy Saving Center in Jeddah has reported a remarkable 70 percent sales increase ahead of Ramadan, as highlighted by sales manager Mohammed Majid. The store has diversified its offerings with Ramadan-themed products, catering to consumers’ festive needs. Similarly, online retailer Saleha Ameen observed a 40 percent surge in online orders for handmade prayer mats and personalized items as the holiday approaches.
Local food brands have also experienced substantial growth. Noura Abdullah, founder of Soma, noted a spike in orders for traditional dishes such as grape leaves and fatteh, integral to iftar meals. To meet this heightened demand, Soma is leveraging data analytics and innovative technology to optimize production and maintain quality. Additionally, Goody Kitchen is engaging consumers by publishing a Ramadan magazine featuring recipes and stories that celebrate culinary traditions.
Hospitality establishments are enhancing their offerings in anticipation of increased patronage. The Ritz-Carlton Jeddah, under the management of Vipin Khattar, emphasized improved iftar experiences by offering a selection of traditional Saudi dishes and utilizing data analytics for tailored services. Similarly, Monther Abou Alssil from Movenpick Hotel Tahlia Jeddah explained their strategy of combining Italian culinary traditions with iftar menus and hosting charity events to embody the spirit of generosity during Ramadan.
In summary, businesses across Saudi Arabia are enthusiastically preparing for Ramadan by introducing innovative products and enhancing customer experiences. Retailers, food brands, and hotels are adapting their strategies to meet the increased demand during this significant month, highlighting the importance of community and tradition. Overall, the focus on quality, personalization, and data-driven decision-making is shaping the landscape of Ramadan commerce this year.
Original Source: www.arabnews.com
