YouTube and Facebook Lead in User Engagement in Ghana for 2025

DataReportal’s latest report shows that YouTube and Facebook have 7.8 million users each in Ghana. TikTok has 7.4 million users, while WhatsApp is the most frequently used platform, with 93% usage among users.

A recent report published by DataReportal has revealed that YouTube and Facebook are the leading social media platforms in Ghana for 2025. Each platform boasts an estimated user base of 7.8 million individuals. In addition, TikTok has gained significant traction, reaching approximately 7.4 million users.

Despite not providing specific user numbers, the report highlights that WhatsApp remains the most utilized online platform in Ghana, with an impressive 93% of users indicating regular use.

To summarize, YouTube and Facebook are the dominant social media platforms in Ghana as of 2025, each with 7.8 million users. TikTok is also notable with 7.4 million users, while WhatsApp continues to lead in terms of usage frequency among the population.

Original Source: techlabari.com