Investigation Launched Into Kera Gummies Over Fiber Content Claims

Kera Gummies are under investigation due to claims of low fiber content compared to advertisements. The Food Safety Authority has ordered a probe into their manufacturing and marketing practices, especially regarding misleading statements on social media. Kera Vietnam asserts their product’s quality and fiber content but health experts recommend maintaining fresh vegetables in diets for better nutrition.

The Food Safety Authority has mandated local authorities to investigate the production methods of Kera Gummies, which are being marketed as a vegetable alternative. This order stems from consumer concerns regarding misleading advertisements observed on platforms like Facebook and TikTok.

Kera Supergreens Gummies, endorsed by influential figures such as Miss Grand International 2021 Nguyen Thuc Thuy Tien, are under scrutiny after customers reported that the fiber content advertised is misleading. A quality test revealed that a box of 30 gummies contained only 0.51 grams of fiber, significantly less than claimed.

According to the World Health Organization, adults should consume at least 25 grams of fiber daily, which translates to approximately 50 gummies, indicating a discrepancy in the product’s claims. Health authorities in Dak Lak Province are currently investigating the licensing and manufacturing processes of the gummies’ producer, Asia Life.

In response, Kera Vietnam asserts that their product is comprised of high-quality locally sourced ingredients, claiming that each gummy contains over 200 milligrams of fiber. They have also stated that they possess appropriate licenses from the Ministry of Health and deny any links to unauthorized usage of their product images on a Chinese e-commerce platform.

Experts, including Lam Vinh Nien, head of clinical nutrition at the University Medical Center in Ho Chi Minh City, warn that such dietary supplements should not replace fresh vegetables. He emphasized that processing these vegetables into gummies or powders can greatly diminish their nutritional value, resulting in nutrient content significantly lower than what is represented in marketing claims.

The controversy surrounding Kera Gummies highlights critical issues regarding nutritional claims and marketing transparency. With investigations launched into their production and advertising practices, consumers are urged to critically assess dietary supplements. Health experts underscore the importance of obtaining nutrients from whole foods rather than relying solely on processed alternatives, ensuring a well-rounded diet and proper fiber intake.

Original Source: e.vnexpress.net