Italy Pursues Wine Opportunities in the Indian Market Amid Trade Negotiations
Italy is strategically promoting its premium wines in the Indian market through Vinitaly, despite challenges in FTA negotiations with the EU. The event aims to connect Italian producers with Indian importers and consumers while enhancing awareness of Italian wines and related culinary products. The ongoing trade discussions could significantly impact market accessibility for Italian wines.
Italy is increasingly focusing on the Indian market for its premium wines, despite ongoing challenges in negotiations regarding wine tariffs within the India-European Union (EU) Free Trade Agreement (FTA). The Vinitaly wine roadshow recently made its debut in New Delhi, featuring exhibitors from Italy’s renowned wine-producing regions such as Tuscany and Veneto. This initiative aims to nurture business opportunities and foster collaborations in India’s burgeoning wine market.
A statement from the event highlighted Italy’s intention to cater to India’s expanding premium wine sector, particularly targeting upscale hospitality and tourism. The trade relationship between India and the EU has grown significantly, yet FTA talks have faced obstacles, primarily concerning tariff reductions on various products, including wine.
Recent negotiations resumed in Brussels, following a commitment by Indian Prime Minister Narendra Modi and EU President Ursula von der Leyen to achieve a resolution by year-end. Italy’s Ambassador to India, Antonio Bartoli, emphasized that wine embodies Italian culture and communal values, asserting that it can enhance ties between the two nations.
Vinitaly is also dedicated to raising awareness of Italian wines in India through educational masterclasses for both industry professionals and enthusiasts. The event organizers plan to showcase Italy’s premium food products, like high-quality extra virgin olive oil, to meet the increasing demand among Indian consumers. Overall, this initiative is positioned as a strategic step towards greater accessibility for Italian wines, contingent on the evolving EU-India trade agreement discussions.
In summary, Italy seeks to expand its premium wine presence in India’s market amidst ongoing FTA negotiations with the EU. The Vinitaly event in New Delhi underscores Italy’s cultural appreciation for wine and its intention to forge connections in India. This initiative not only aims to attract consumers but also to enhance culinary appreciation through educational efforts. As trade discussions continue, there is hope for improved market access for Italian products in India.
Original Source: indianexpress.com
