Moroccan Wholesalers Experience Growth Amid Challenges in…

In late 2024, the Moroccan wholesale trade sector saw growth, with 36% of businesses reporting higher sales. The non-financial services sector struggled, with 49% experiencing declines; however, optimism for the first quarter of 2025 is prevalent. Growth is expected in land transport and warehousing, while stability is forecasted in employment and demand.

The wholesale trade sector in Morocco demonstrated notable growth, with 36% of businesses reporting increased sales in the last quarter of 2024, as indicated by a survey conducted by the High Commission for Planning (HCP). Conversely, the non-financial services sector encountered difficulties, with 49% of companies experiencing declines in their activities. Nonetheless, expectations for the first quarter of 2025 appear more promising, with 37% of service sector businesses and 28% of wholesalers predicting growth.

In the non-financial services sector, nearly half of business leaders reported a downturn, while 35% experienced an uptick in their activities. The decline primarily stemmed from decreased operations in telecommunications, air transport, and real estate services; however, growth was noted in hospitality, land transport, and warehousing. At that time, the capacity utilization rate for the sector was recorded at 74%, with most businesses (79%) indicating normal order levels.

Employment stability was reported by 59% of companies, whereas 22% acknowledged job reductions. Investment priorities in 2024 were noted to focus on equipment replacement and business expansion, as stated by 76% of business leaders. Looking ahead to the first quarter of 2025, 37% of leaders anticipate growth, with a mere 8% fearing a decline. Positive trends are expected in land transport, warehousing, and IT services, while postal services and engineering activities may face challenges.

A significant majority (68%) of businesses are projecting stable demand, and 27% are optimistic about increased demand. Additionally, 48% foresee stable employment levels, whereas 31% expect to expand hiring. The wholesale sector continued its successful performance during this timeline, with 36% reporting increased sales and 53% experiencing market stability. Growth was most pronounced in areas such as industrial equipment, agricultural products, and specialized wholesale trade.

Employment remained stable for 77% of businesses in the wholesale sector, while 86% noted adequate stock levels. Business leaders (68%) reported that sales prices had remained unchanged, with 27% indicating lower prices. As they look towards the first quarter of 2025, 64% of wholesalers expect steady sales, while 28% anticipate sales growth. Sectors projected to contribute to sales include household goods, food and beverages, and industrial equipment, despite expected declines in agricultural products and livestock trade.

In conclusion, the Moroccan wholesale trade sector has demonstrated significant growth with 36% of businesses reporting increased sales in late 2024. Conversely, the non-financial services sector faces challenges, yet optimism for the first quarter of 2025 remains robust, with many anticipating growth. Stability in employment and investment priorities also indicate a cautiously positive outlook for the coming periods across both sectors.

Original Source: www.moroccoworldnews.com