Understanding Public Expectations of Scientists: A South African and German Survey
A survey in South Africa and Germany reveals low public recognition of living scientists, emphasizing the need for increased visibility and engagement. Respondents expect scientists to have strong reputations and communicate truthfully. The findings highlight opportunities for young and female scientists to contribute more visibly to public discourse, while the general perception of scientists remains consistent across the two countries. Scientists are encouraged to collaborate with media professionals to enhance their public profile.
A recent survey has explored the expectations and visibility of scientists in South Africa and Germany, underscoring the vital role they play in public discourse. Scientists are increasingly needed to engage with the media, share innovative ideas, and influence policy. Their presence can counter misinformation and foster public trust, especially in critical times.
Despite their significance, the survey indicated that many scientists remain largely unrecognized. When asked to name a living scientist, over half of respondents in both South Africa and Germany could not identify any. Common names cited were often of deceased scientists or controversial figures rather than current public scientists, revealing a gap in recognition for living contributors to science.
Interestingly, the study highlighted that the public perception of visibility is broad, encompassing various individuals beyond traditional scientists, including politicians and controversial personalities. It suggests that any public figure discussing science may be perceived as a scientist, which can dilute the public understanding of who qualified scientists are.
Participants also provided insights into their expectations of visible scientists, indicating that they value professionalism, charisma, and dedication. They expressed a desire for scientists to communicate evidence-based, truthful information while maintaining a distance from political influence and hidden agendas.
Notably, there was a consensus that visibility does not hinge on gender or seniority, indicating a potential opportunity for younger and female scientists to step into public roles. Furthermore, the findings showed that public expectations regarding scientists were strikingly similar in both countries, suggesting that a universal image of science persists worldwide.
The Many Labs project indicated high public trust in science but emphasized the need for scientists to enhance their visibility and engagement with society. To this end, scientists can build their media profiles by collaborating with professional communicators and utilizing available resources for effective science communication.
The survey reveals a discrepancy between the essential role of scientists in public discourse and their recognition among the general public in South Africa and Germany. While public expectations emphasize the need for credible, charismatic individuals, visibility remains limited. The need for scientists to engage more proactively and adapt their communication strategies is crucial in reshaping public perception of science and its practitioners.
Original Source: theconversation.com
