Global Television Consumption Trends: An Overview of Screen Time by Country
The GWI Report reveals significant disparities in average daily TV screen time globally, showing traditional TV remains crucial despite the rise of streaming platforms. The United States, South Africa, Brazil, the United Kingdom, and Chile lead in viewing hours, reflecting diverse consumption habits across these nations.
Recent findings from the Global Web Index (GWI) Report underscore the importance of television screen time as part of daily media consumption worldwide. The report, which surveyed internet users aged 16 to 64 from various countries, reveals significant differences in average TV viewing hours. While streaming services like Netflix, YouTube, and Amazon Prime have grown in popularity, traditional television continues to attract substantial viewership in numerous regions.
The leading countries in average daily TV screen time per user are as follows:
United States – 4.39 hours per day. Despite its digital content landscape, the U.S. maintains a robust traditional television audience. Much viewing has transitioned to on-demand platforms like Hulu and Disney+, blurring the lines between “TV time” and “screen time.”
South Africa – 4.04 hours per day. In Sub-Saharan Africa, South Africa exhibits high TV screen time. Broadcast TV remains popular, although digital streaming is rapidly rising, especially among younger audiences utilizing mobile devices.
Brazil – 4.4 hours per day. Brazilian viewers show a balanced consumption of traditional TV and streaming services. Cultural phenomena such as telenovelas coexist with platforms like Globoplay and YouTube, catering to diverse entertainment preferences.
United Kingdom – 3.54 hours per day. The UK demonstrates more moderate TV screen time compared to some countries, reflecting a shift towards varied media consumption, including social media and podcasts alongside traditional television.
Chile – 3.43 hours per day. Chilean audiences engage significantly with traditional TV, particularly for news and entertainment like telenovelas and sports. Streaming services are increasingly favored by younger urban demographics, contributing to changing viewing habits.
The GWI Report highlights the enduring significance of television in global media consumption, with notable differences in viewing habits across various countries. While traditional television remains strong, particularly in nations like the United States and South Africa, the rise of streaming platforms is reshaping viewing patterns, especially among young and urban audiences. Overall, the blending of traditional and digital formats illustrates an evolving landscape in entertainment consumption.
Original Source: globalsouthworld.com
