Macktiles Featured in Kotler’s Marketing Bestseller for Sri Lanka…

Macktiles signs an MoU to be featured in Philip Kotler’s marketing edition. This collaboration will include a case study on Macktiles, exploring its brand journey and market strategies. The MoU was signed by Group CEO Shimmer Milfer and witnessed by Denzil Perera from Kotler Impact.

Macksons Tiles Lanka (Pvt) Limited (Macktiles) has officially entered into a Memorandum of Understanding (MoU) to feature in the inaugural Sri Lankan and Maldivian edition of “Essentials of Modern Marketing” by the eminent marketing specialist, Professor Philip Kotler. This significant agreement was formalized on March 10th at Mandarina Colombo, with Shimmer Milfer, Group CEO of Macksons Holdings, representing Macktiles. Denzil Perera, the country representative for Kotler Impact, was present to witness the signing of this milestone document.

Through this collaboration, Macktiles will serve as the focus of a detailed case study that investigates its brand evolution, market positioning, and innovative strategies that have advanced its standing within the tile manufacturing sector. The case study will provide valuable insights into the practices that have led Macktiles to achieve prominence in its industry.

In summary, Macksons Tiles Lanka’s collaboration with Kotler Impact marks a significant achievement for the company as it seeks to enhance its visibility in the marketing world. The case study featured in Professor Kotler’s renowned work will serve as a testament to Macktiles’ innovative strategies and successful brand journey in the competitive tile manufacturing landscape. This partnership can potentially set a precedent for future educational collaborations within the industry.

Original Source: island.lk