Gran Malo Tequila Launches in Texas, Expanding its U.S. Distribution

Gran Malo, a spicy tamarind tequila co-founded by Luisito Comunica, is now available in Texas. The unique blend of blanco tequila, chiles, and tamarind set it apart in the flavored shots market. The tequila’s cultural branding and growth in distribution highlight its success since its launch in 2021 in Mexico and entry into the U.S. in 2024.

Gran Malo, a spicy tamarind tequila brand co-founded by Mexican influencer Luis Villar Sudek, known as Luisito Comunica, is now available in Texas, adding to its existing markets in Arizona, Colorado, Nevada, New Mexico, and California. Launched in Mexico in 2021, the tequila has gained traction due to its unique flavor profile, which draws inspiration from traditional Mexican spicy sweets. The product made its U.S. debut in 2024.

The distinctive composition of Gran Malo combines blanco tequila, macerated chiles, and tamarind, setting it apart within the flavored shots market. Luis Villar shared in a prepared statement, “Whether you’re having fun with friends at home or a bar, Gran Malo is the ideal spicy tamarind shot to make any pre-shot an authentic celebration with a touch of badassery.”

Moreover, Villar has emphasized the expansion of the tequila’s distribution from Mexico to several Latin American countries and the U.S. in cooperation with notable spirits companies, Spirit of Gallo and Casa Lumbre. Gran Malo’s branding reflects its cultural heritage, featuring a logo adorned with folklore figures like El Diablo and La Calaca, alongside a bottle design inspired by papel picado, or traditional cut tissue paper banners, which also has a cap that serves as a shot glass.

In Texas, Gran Malo is available in 750-milliliter bottles, retailing for $19.99. Consumers interested in purchasing can visit Gran Malo’s website for further details on local availability.

In summary, Gran Malo has expanded its reach into Texas, enhancing its presence across the U.S. The tequila’s unique flavor, cultural branding, and growth in distribution mark significant milestones for the brand. Its availability in a convenient bottle format at an appealing price point aims to attract a diverse consumer base.

Original Source: www.dallasnews.com