The Evolution of Blueberry Production in Peru: A Journey of Growth and Innovation
Diego Castagnasso recounts his visit to a significant blueberry production site in Pisco, Peru, emphasizing its evolution from a barren desert to a flourishing operation with nearly 600 hectares. The partnership with FAMILY TREE FARMS and the shift to premium varieties signify crucial advancements in the industry, while ongoing innovations aim to meet client needs.
This article, written by Diego Castagnasso, discusses his visit to a pioneering blueberry production site in Pisco, Peru. Recognizing his personal connection to this site, which he first visited a decade ago, he highlights the growth and evolution of the blueberry industry there. Originally starting in a challenging environment, Agroinversiones Valle y Pampa has transformed its operations significantly since its inception, marking its journey as a fascinating evolution within the agricultural sector.
Fifteen years ago, the blueberry production site resembled a desolate desert, marked only by sand and sun. Initially relying on the Biloxi and Misti varieties, the team faced numerous challenges. However, led by Technical Director Juan Pablo, they embraced change, integrating innovative solutions like asparagus mulching and plastic covers, illustrating resilience and determination to improve their production methods.
As the industry evolved, Agroinversiones Valle y Pampa recognized a shift toward premium blueberry varieties. This led to a strategic partnership with FAMILY TREE FARMS, resulting in the formation of FAMILY FARMS PERU. They now cultivate nearly 600 hectares compared to their original 70, focusing on MBO varieties such as Eurekas, marking their significant transformation in the market.
Miguel, the CEO and brother of Juan Pablo, has navigated the complexities of shifting from an open model to closed systems, aimed at maximizing production efficiency despite the constraints on sales independence. Alongside increased size, the organization has actively pursued technical advancements, from innovative pruning techniques to employing advanced technology like AI for product quality improvement.
The evolution of the blueberry industry ultimately hinges on understanding client needs. Castagnasso urges readers to consider who the client is and how their preferences may be evolving, inviting feedback before the following Saturday. This collective contemplation is a step toward further aligning product offerings with customer expectations, a necessary evolution for sustained success.
The article concludes with an invitation to connect during the week, emphasizing Castagnasso’s accessibility at the Lima Seminar, setting a tone for community engagement among industry peers.
In conclusion, Diego Castagnasso’s insightful article sheds light on the remarkable transformation of Agroinversiones Valle y Pampa in the Peruvian blueberry industry. Transitioning from humble beginnings within a challenging environment to over 600 hectares of cultivated land, the organization exemplifies industry evolution. Through strategic partnerships and technological advancements, they have refined their product offerings to align with changing client needs, illustrating that staying responsive to the market is key to success in agriculture.
Original Source: www.freshfruitportal.com
