AAG Secures Historic Partnership with Adidas for Track and Field

The Athletics Association of Guyana has secured a multi-million dollar partnership with Adidas, including an initial $300,000 investment for equipment and $250,000 annually over the next three years. This collaboration was announced at the National Track and Field Centre during the CARIFTA Games trials, and aims to significantly bolster the profile and success of Track and Field in Guyana.

The Athletics Association of Guyana (AAG) has secured a transformative multi-year partnership with the renowned global apparel brand Adidas, greatly impacting Track and Field in the region. The arrangement begins with an initial payout of US$300,000 allocated for equipment, followed by an annual financial commitment of US$250,000 over the next three years. This collaboration, facilitated by Guyanese Cubie Seegobin, encompasses both material and financial support for the sport.

The announcement occurred on March 22 at the National Track and Field Centre in Leonora, coinciding with the CARIFTA Games trials. Key figures in attendance included Minister of Culture, Youth and Sport Charles Ramson Jr., Director of Sport Steve Ninvalle, Guyana Olympic Association President Godfrey Munroe, and AAG President Sheryl Hermonstine, among others. This event marked a historic milestone for athletics in the country.

Minister Ramson Jr. emphasized that Guyana’s potential as a Track and Field nation and its consistent achievements, particularly at the junior level, were instrumental in establishing this alliance with Adidas. He underscored the significance of the partnership, indicating that many countries would aspire to have such a deal, showcasing the importance of recognition on a global scale.

Director of Sport Ninvalle highlighted the substantial impact this partnership could have on the sport, asserting that the investment in cash and kind would remarkably elevate the profile of Track and Field in Guyana. AAG President Hermonstine expressed her excitement regarding the agreement, noting the tremendous benefits it would bring not only to athletes but also to coaches involved in the sport.

The historic partnership between the Athletics Association of Guyana and Adidas represents a pivotal advancement for Track and Field in the region. With substantial financial support and resources allocated over several years, this collaboration has the potential to enhance the sport’s profile significantly. The efforts of key stakeholders and the recognition of Guyana’s capabilities play crucial roles in the success of this initiative.

Original Source: newsroom.gy