Shifting Fashion Trends: The Rise of Ready-to-Wear Clothing in Pakistan
The article discusses the rising demand for ready-to-wear clothing over custom tailoring in Pakistan during Eid celebrations. It outlines the convenience and affordability of ready-made garments while highlighting the steady request for tailored clothing particularly among older customers valuing the perfect fit. Tailors like Muhammad Shafiq continue to provide services despite the growing competition from ready-made options.
In Islamabad, the demand for custom-tailored clothing surges annually as the Muslim festivals of Eid Al-Fitr and Eid Al-Adha approach. Tailors, like Muhammad Shafiq, experience an influx of customers seeking personalized outfits. Long shopping trips to procure various fabrics are common, as clients desire garments made to their precise measurements and preferences.
However, a notable shift has emerged in consumer behavior, favoring ready-to-wear clothing for its convenience and affordability. This trend allows individuals to secure stylish attire without the burdensome process of custom tailoring, evident in the reduced lead time for tailor appointments from one month to merely ten days before Eid.
Ready-to-wear garments are readily available across stores and online platforms, reflecting contemporary fashion and enabling customers to shop more efficiently. Arslan Haider, a designer, highlights the influence of boutiques and designer brands on holiday fashion trends, which, although beneficial to the fashion industry, contrasts with traditional tailoring preferences.
Despite the popularity of ready-to-wear options, many individuals still prefer bespoke clothing for its superior fit. Tailoring remains an economical alternative for some customers, particularly among the older population who value personalized service. Custom garments necessitate more time and effort, from selecting fabrics to fitting appointments, leading to some consumers favoring the expedience of ready-made clothing.
While Farida Qureshi, a UK visitor, appreciates the ease of ready-to-wear outfits, she recognizes the consistent sizing issues they present. Conversely, Shafiq’s customers value his longstanding knowledge of their measurements, allowing for perfectly tailored Eid outfits. Shafiq dedicates long hours during Ramadan to fulfill these requirements, demonstrating that there is still a viable market for custom tailoring amid shifting fashion preferences.
The article highlights the evolving dynamics of the fashion industry in Pakistan, particularly during the Eid season. The increasing popularity of ready-to-wear clothing presents challenges for traditional tailors, as consumers gravitate toward convenience. Nevertheless, a demand persists for bespoke tailoring, valued for its precision and personal touch, ensuring that many tailors continue to thrive despite changing market preferences.
Original Source: www.arabnews.com
