Innovations and Updates from Joya de Nicaragua at PCA 2025

Joya de Nicaragua, the oldest premium cigar brand from Nicaragua, showcases new products and packaging updates at the PCA Convention & Trade Show. Highlights include the new Antaño CT Gran Cónsul cigar, various Go-Pack samplers, and packaging changes for existing lines. Upcoming releases are scheduled for 2025, emphasizing the company’s innovation and commitment to quality.
Joya de Nicaragua is renowned as the oldest commercial premium cigar brand from Nicaragua, and it remains a notable presence at the PCA Convention & Trade Show. The company is lauded for its outstanding staff, innovative products, and engaging conversations with Juan Ignacio Martínez, the president. This year, Joya de Nicaragua shared space with Drew Estate, presenting a low-key booth, yet featuring various new packaging updates alongside a singular new cigar offering.
Among the notable new products is the Joya de Nicaragua Antaño CT Gran Cónsul, which is a new size of a blend that previously won halfwheel’s 2019 Cigar of the Year. This cigar will be available exclusively to retailers who participate in the company’s Club de Amigos program. The cigar’s specifics include an Ecuadorian Connecticut-seed wrapper, Nicaraguan binder, and filler, with a price tag of $11 per cigar or $220 per box.
Additionally, Joya de Nicaragua has launched sampler packs known as Go-Packs, each containing five 6 x 50 toro cigars from specific lines. Although a Cuatro Cinco version is not available yet, its announcement could be forthcoming. Notably, the Rosalones Line Go-Pack will be distributed only outside the United States. Prices for the Go-Packs vary: $45 for the Antaño line, $37.50 for both the Joya and Clásico lines, and pricing for the Rosalones line will depend on the market.
Packaging updates have also been made for existing lines, including the Cuatro Cinco Reserva Especial, which will now feature new boxes resembling the format of the Cinco Décadas. This update does not alter the blend or pricing. Furthermore, the Joya de Nicaragua Número Uno will transition to 13-count boxes for all markets to enhance presentation and lower costs, with the exception of the exclusive Número Uno L’Attache.
These changes reflect Joya de Nicaragua’s commitment to quality and innovation while continuing to cater to its loyal customer base, with several products set for release between April and July 2025.
In summary, Joya de Nicaragua continues to play a pivotal role in the premium cigar industry with innovative offerings and thoughtful packaging updates. Their new Antaño CT Gran Cónsul, updated Go-Packs, and refreshed packaging for existing products all signify a dedication to quality and customer engagement. As they prepare for several product releases in 2025, Joya de Nicaragua remains a brand to watch in the cigar market.
Original Source: halfwheel.com