The Juju Appoints Jorge ‘Coqui’ Soto as Executive Creative Director in Peru
Jorge ‘Coqui’ Soto has been appointed as the Executive Creative Director at The Juju in Peru, where he will focus on creative efforts for Gloria, a leading brand in the milk market. With over 22 years of experience, Soto has received numerous awards for his work and also teaches at a creative school in Peru.
The Juju, a creative agency within the untold| ecosystem, has announced the appointment of Jorge ‘Coqui’ Soto as its new Executive Creative Director in Peru, under the leadership of Darío Straschnoy. Mr. Soto will be spearheading creative efforts for Gloria, a major player in the Peruvian milk market.
With over 22 years of experience in advertising agencies, Mr. Soto’s previous role was as head of the creative team for AB InBev and Cemento Sol at VML Peru. Since beginning in 2016, he has garnered impressive accolades, including second place at the Cannes Lions and two Grand Prix awards at the El Sol Festival, along with other recognitions from organizations like New York Festivals and Effies.
Andrés Briceño, President and Partner of The Juju, emphasized the importance of collaboration in the creative process, stating, “The process of coming up with a good idea must be equally good and enjoyable. Ideas cannot exist in just one person.” In response to his new position, Mr. Soto expressed his excitement, noting, “It was time to start a new chapter. I’m very excited to join The Juju and see such a special brand for Peruvians like Gloria.”
Mr. Soto has significant experience working with important brands such as Movistar, Toyota, and Banco Financiero, contributing to campaigns that have received prestigious awards. He is also an educator at Brother, the Creative School in Peru, illustrating his commitment to nurturing future talent.
In conclusion, Mr. Briceño underscored the value of empathy and human sensitivity in creative leadership, stating, “The brands and the teams in the agencies not only need people with experience and talent, but also people with a human side and sensitivity to create and lead.” The Juju is confident that Mr. Soto embodies the blend of expertise and creativity necessary for this role.
In summary, Jorge ‘Coqui’ Soto has joined The Juju as the Executive Creative Director in Peru, bringing over two decades of experience and a strong track record of awards. He will lead the creative initiatives for Gloria, aiming to foster collaborative and emotionally resonant ideas. The leadership at The Juju recognizes Soto’s talent and values human sensitivity in creative processes, marking a promising new chapter for the agency.
Original Source: lbbonline.com
