Anthony Kiedis Launches New “Concert-Friendly” Canned Coffee Brand JOLENE
Anthony Kiedis from the Red Hot Chili Peppers has unveiled a new canned coffee brand called JOLENE, developed with Shane Powers. Backed by Live Nation, the coffee, sourced from a female co-op in Peru, comes in two flavors and will be available at festivals and amphitheaters. JOLENE is also now available online as a healthier drink option for concert-goers.
The Red Hot Chili Peppers’ renowned frontman, Anthony Kiedis, has entered the coffee business with the launch of his canned coffee brand called JOLENE. Teaming up with longtime friend Shane Powers, who is also known for his work on Survivor: Panama and as a narrator for Tyler, The Creator’s album Cherry Bomb, Kiedis aims to offer a new alternative beverage to concertgoers. Live Nation is backing JOLENE as an equity investor, and fans can expect to find these caffeinated drinks at numerous festivals and 40 amphitheaters nationwide.
The concept for JOLENE came about rather spontaneously. “Shane shouted at me down the sidewalk ‘Let’s do something!’ I shouted back ‘how ’bout coffee’? He said ‘done,’” Kiedis explained. In speaking with Forbes, Kiedis candidly shared his lack of business acumen, stating, “I have no idea about business. We weren’t going to come up with a computer chip for alien intelligence. Instead we decided to get in a kitchen and figure out the best possible approach to selling coffee.”
Kiedis has sourced the coffee beans from a unique all-female cooperative in Peru, promising not only great taste but also a socially-conscious choice for consumers. This collaboration with Live Nation mirrors their previous agreement with Liquid Death, a company known for its canned water, established back in 2021. JOLENE aims to shake things up at concerts by offering two flavors: cold brew and oat milk latte, which can be enjoyed solo or mixed into one of four specialty cocktails available at designated Live Nation venues.
Starting today, fans can get their hands on JOLENE coffee online, with prices set at $32.99 for a 12-pack of black cans and $35.99 for the oat milk latte version. This new venture appears to be a refreshing addition to concert refreshments, particularly for those who might find themselves needing an energy boost while rocking out to live performances.
In a world where drugs and alcohol once ruled the stage, Kiedis and bandmates have shifted towards a healthier lifestyle, with Kiedis’s coffee venture offering a flavorful nod to mindfulness without sacrificing fun. With JOLENE, concertgoers now have the option to sip caffeine while enjoying their favorite acts, potentially enhancing their experience at live music events.
Overall, JOLENE’s launch reflects a growing trend among musicians diversifying into lifestyle brands, crafting products that align with their personal passions. Whether you’re a diehard Red Hot Chili Peppers fan or just love a good cup of coffee, JOLENE is worth a try for your next live show.
The coffee brand not only caters to a growing shift towards healthier options at concerts but also showcases Kiedis’s aim to blend entertainment and entrepreneurship, even amidst his admission of inexperience in the business realm.
In summary, Anthony Kiedis of the Red Hot Chili Peppers has launched a new coffee brand called JOLENE in partnership with Shane Powers. The venture aims to provide concert-goers with convenient caffeinated options, backed by Live Nation. With sustainably sourced beans and innovative flavors, JOLENE presents a refreshing alternative to traditional concert merchandise, reflecting both Kiedis’s entrepreneurial spirit and the evolving landscape of event beverages. Expect to see these cans at festivals and amphitheaters, appealing to both coffee enthusiasts and music lovers alike.
Original Source: www.stereogum.com
